Sunday, September 2, 2012

Study of Organisation Structure of Dabur India Ltd.


A little about Dabur

Dabur India Limited is the 4th  largest FMCG Company in India.

Revenues of over US$1  Billion (Rs 5,283 Crore).

Market Capitalisation of US$4 Billion (Rs 20,000 Crore).

Presence in over 60 countries across the globe.

India's largest Ayurvedic medicine manufacturer.

Origin and History


Name has been derived from Daktar Burman.

Company born in a small Calcutta pharmacy, where Dr. S.K. Burman, a physician tucked away in Bengal in 1884.

His mission was to provide effective and affordable cure for ordinary people in far- flung villages.

Dr. Burman expanded his operations by setting up a manufacturing plant for mass production of formulations in 1896.

Dabur entered the specialised area of nature-based Ayurvedic medicines, for which standardised drugs were not available in the market.

Establishment of research laboratories in 1919.

New manufacturing units at Narendrapur and Daburgram.

Products spreads to other states like Bihar and the North-East in 1920. 

Dabur computerized its operations in 1957. Its Dant Manjan and digestive tablets were widely accepted as 
well.

Dabur enters into a joint venture with Agrolimen of Spain in order to manufacture and market confectionery items in India in 1992.

Developments in 1990-2000

Dabur’s IPO in 1994 which was 21 times oversubscribed.

Dabur further divided its business into three separate groups:

Health Care Products Division

Family Products Division

Dabur Ayurvedic Specialties Limited

In 1998, Dabur handed over the operations to professionals. 

Dabur achieved its highest-ever sales figure of Rs 1166.5 crore in 2000-01.

Vision
Dedicated to the health and well being of every household

Mission

To maximize shareholders’ value , by offering superior quality nature based products, that contribute in improving consumers’ life in personal care, health care and foods.

Products Range


Category
Products
Hair Oil
Vatika, Amla, Sarso
(Anmol coconut)
Shampoo
Vatika heena conditioning, root-strengthening
Anmol-natural shine, silky
Baby & Skin Care
Vatika fairness, Gulabari, Vatika fairness face pack
Janmaghutti, Olive oil, Gripewater, Dabur lal tel
Digestive
Hajmola range, Hingoli, Pudin hara
Health Supplements
Chyawanprash, chyawanshakti, Dabur Honey, Glucose, Honitus cough syrup
Oral Care
Babool (rural market), Meswak (unani method), promise, Lal paste, Binaca, Promise
Home Care
Odomos, Odonil, Odopic, Sanifresh

COLLABORATIONS/SUBSIDIARIES

Dabur Foods Limited : 100% subsidiaries (taking care of all the food products)
Dabur Nepal Limited: Wholly owned subsidiary in collaboration with DRF
Dabur Egypt Limited: Wholly owned subsidiary
Dabur Oncology Limited : Wholly owned subsidiary
Dabur Overseas Limited: Owned subsidiary.
Dabur International Limited : Subsidiary (not yet commenced business)

ASSOCIATE COMPANIES OF DABUR INDIA LTD

REROCK LIMITED.
BRITISH HEALTH PRODUC'TS LIMITED.
NORTHERN AROMATICS LIMITED.
BURMAN LABORATORIES LIMITED.
DABON INTERNATIONAL LIMITED.
MAXCARE INTERNATIONAL LIMITED.
PRECISE LABORATORIES LIMITED

LEVEL STRUCTURE OF ORGANISATION

Vice President
General Manager 
Deputy General Manager 
Senior Manager 
Manager 
Assistant Manager 
Officer 
Assistant Officer 
Supervisor/Chemist
Senior Mechanic/Senior Assistant
Mechanic/Junior Chemist
Junior Mechanic
Workers

References:
Dabur company website: www.dabur.com
Wikipedia : http://en.wikipedia.org/wiki/Dabur
Moneycontrol : www.moneycontrol/news/dabur

Disclaimer:All information/materials have been gathered using publicly available information.

2 comments:

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  2. Good information…………….
    Dabur Hingoli is very effective for improving digestion, absorption and prevents common digestive upsets. Buy Dabur Hingoli online in India from kartbin.com.

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